Desjardins: a Canadian Success

Desjardins Group, one of Canada's largest financial institutions began with one man's dream. For over a century, Desjardins has made a social commitment to support local communities, both nationally and internationally. We are among the top financial institutions in Canada and named by Global Finance’s 2011 World’s 50 Safest Banks as one of the most secure in the world. With more than 42,500 employees across Canada, Desjardins Group relies on its distinct cooperative nature its network of subsidiaries and its financial strength to succeed.

True to our founder's vision, Desjardins' mission remains, to contribute to the economic and social well-being of individuals and communities across Canada.

Desjardins, a truly inspired Canadian Success.


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1. Desjardins – A Canadian Success v. 2

Desjardins Group, one of Canada's largest financial institutions, began with one man's dream.

The end of the 19th century was a time marked by recession and high unemployment.

Most banks only served elite business people and wealthy families. The average Canadian had a hard time gaining access to fair credit and many borrowers were at the mercy of unscrupulous lenders.

Around this time, a young man from Lévis, Quebec was working at the Legislative Assembly of Québec, summarizing key speeches.

His name: Alphonse Desjardins.

Alphonse was a man of high principles who had a strong sense of community and family.

His work in government eventually took him to Ottawa, and the House of Commons, where one day in April 1897 everything changed for him.

When he learned that under Canadian law, moneylenders could charge any interest rates they wanted — even as much as 3,000% — Alphonse embarked on a personal crusade that would last a lifetime.

He was determined to find a way for Canadians to have access to fair credit and be treated with dignity and respect by their financial institution.

On December 6, 1900, the original leaders of the first Desjardins Credit Union were elected. They created what is now known as Desjardins Group.

Desjardins Group owes its values and financial strength to the hard work and determination of Alphonse Desjardins.

Today, Desjardins serves 6 million Canadians from every walk of life, both individuals and businesses.

2. The first Canadian Interac transaction was carried out in 1986 at a Desjardins automated teller machine.

3. Desjardins is one of the country's best capitalized financial institutions. Desjardins Group has more than 20 subsidiaries, most of which are active across Canada.

4. Desjardins Asset Management is responsible for developing and managing securities investment and financial engineering activities.

5. Desjardins Financial Security offers life and health insurance and financial services throughout Canada.

6. Desjardins Securities provides a complete range of securities brokerage products and services.

7. Desjardins Venture Capital is the venture capital fund management arm of Desjardins Group.

8. Desjardins Bank serves individual and business clients of Desjardins across the United States.

9. Desjardins General Insurance offers home and auto insurance products to individuals and small companies.

10. Développement international Desjardins has been a leader in microfinance for the past 40 years, supporting community finance institutions that reach more than 7.5 million families and entrepreneurs in 30 developing and emerging countries.

11. With more than 42,500 employees across Canada, Desjardins Group relies on its unique cooperative structure, its network of subsidiaries and its financial strength to succeed.

In spite of the volatility and distrust that have characterized global markets in recent years, Desjardins continues to stand behind its commitment to protect the trust and wealth of its clients and their families. That's why Desjardins is recognized as one the most secure financial institutions in the world today.

True to our founder's vision, Desjardins Group's mission remains: to contribute to the economic and social well-being of both individuals and communities across Canada.

Desjardins, a truly inspiring Canadian success story.

Supers (they correspond with the number in the script):

1. Desjardins, A Canadian Success

2. The first Canadian Interac transaction was carried out in 1986 at a Desjardins automated teller machine.

3. Desjardins is one of the country's best capitalized financial institutions.

4. Securities investment
Financial engineering activities

5. Life and health insurance
Savings and retirement

6. Securities brokerage

7. Venture capital
fund management

8. Active in the United States of America.

9. Home and auto insurance

10. A leader in microfinance

11. 42,500 employees across Canada